Building Your Thought Leadership
Upon reaching a certain level of success, you will understandably want to expand your sphere of influence and become a true “thought leader.”
How do some entrepreneurs and executives make this massive leap from successful businessperson to thought leader? One of the most effective ways is to write a book. Having authored a book creates a combination of credibility and reputation. It also offers business professionals a greater level of interpersonal communication to build trust with their consumers or clients as well as with the world-at-large.
CEOs often mistakenly believe that a ghostwriter or editor will not be able to capture their voice. This mindset keeps many business leaders from finding a collaborator. The relationship might seem daunting, and writing a book may seem like too difficult a task on the mind of a busy chief executive or business owner. Finding the right partner will make the process infinitely easier. By not writing a book they may be leaving the ultimate marketing tool and reputation builder on the table.
Judy’s clients have been reviewed or interviewed by the following media outlets: New York Times, Washington Post, Wall Street Journal, New York Post, New York Daily News, LA Times, International Herald Tribune, Today Show, Good Morning America, The Oprah Winfrey Show, Vanity Fair, Vogue, AP, UPI, and just about every other top print and broadcast media outlet. She also has an excellent track record of social media placements with key bloggers and influencers.
One thing every good CEO knows is that the key to success in any endeavor means working with talented men and women. No one should even try to do it all themselves—and that does include writing a book. Skillful ghostwriters and editors are out there, eager to help. It’s just a matter of finding the right writer: one who truly gets your unique story and can turn it into an interesting and effective book that will meet all your goals and intentions—all your reasons for wanting to have “author” after your name!
Building Your Thought Leadership
Upon reaching a certain level of success, you will understandably want to expand your sphere of influence and become a true “thought leader.”
How do some entrepreneurs and executives make this massive leap from successful businessperson to thought leader? One of the most effective ways is to write a book. Having authored a book creates a combination of credibility and reputation. It also offers business professionals a greater level of interpersonal communication to build trust with their consumers or clients as well as with the world-at-large.
CEOs often mistakenly believe that a ghostwriter or editor will not be able to capture their voice. This mindset keeps many business leaders from finding a collaborator. The relationship might seem daunting, and writing a book may seem like too difficult a task on the mind of a busy chief executive or business owner. Finding the right partner will make the process infinitely easier. By not writing a book they may be leaving the ultimate marketing tool and reputation builder on the table.
Judy’s clients have been reviewed or interviewed by the following media outlets: New York Times, Washington Post, Wall Street Journal, New York Post, New York Daily News, LA Times, International Herald Tribune, Today Show, Good Morning America, The Oprah Winfrey Show, Vanity Fair, Vogue, AP, UPI, and just about every other top print and broadcast media outlet. She also has an excellent track record of social media placements with key bloggers and influencers.
One thing every good CEO knows is that the key to success in any endeavor means working with talented men and women. No one should even try to do it all themselves—and that does include writing a book. Skillful ghostwriters and editors are out there, eager to help. It’s just a matter of finding the right writer: one who truly gets your unique story and can turn it into an interesting and effective book that will meet all your goals and intentions—all your reasons for wanting to have “author” after your name!