BUILDING YOUR THOUGHT LEADERSHIP
Upon reaching a certain level of success, you will understandably want to expand your sphere of influence and become a true “thought leader.”
How do some entrepreneurs and executives make this massive leap from successful businessperson to thought leader? One of the most effective ways is to write a book. Having authored a book creates a combination of credibility and reputation. It also offers business professionals a greater level of interpersonal communication to build trust with their consumers or clients as well as with the world-at-large.
CEOs often mistakenly believe that to be a writer you need to write a literary masterpiece. This mindset keeps many would-be authors from hitting the keyboard. The task might seem daunting, and writing a book may be the last thing on the mind of a busy chief executive or business owner, but that executive may not be aware of how easy the process can actually be, and that they are leaving a pile of money and influence on the table.
“As a ghostwriter, editor, and book promoter I can’t overestimate the level of trust people still have in the printed word. Nearly every thought leader of prominence has written a book. It is the ultimate tool for establishing a kind of authority you can’t buy. It’s also an open secret that many if not most of these books—certainly the best ones—were written with the help of a collaboration.”
One thing every good CEO knows is that the key to success in any endeavor means working with talented men and women. No one should even try to do it all themselves—and that does include writing a book. Skillful ghostwriters and editors are out there, eager to help. It’s just a matter of finding the right writer: one who truly gets your unique story and can turn it into an interesting and effective story that will meet all your goals and intentions—all your reasons for wanting to have “author” after your name!