Borrowing Time: A Love Story

heart of love

I thought the Rabbi was kidding.

“You want to introduce me to a 98-year-old who wants to date?”

“No,” he said, “I want to introduce you to a 98-year-old who would be open to getting remarried!”

“Won’t his adult children object?”

“Not at all. They want him to be happy. In fact, his son came to ask me if I knew anyone exceptional.”

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If Nobody’s Reading, Why Bother Writing a Book?

Look, you do not have to write a book. You can live your entire professional life (and personal life too of course) without a book to your name, and the sky will not fall. All I can tell you is that being able to add “author” to your list of accomplishments, being able to mail or email a copy of your book to people you want to work with or impress, and also being able to give out or sell your book at events (which your book more likely helped you book!) can move your business or professional reputation from good to great.

If you counter that fewer people are reading, that they are buying fewer books, that they are getting their information and entertainment from television, from cable, from social media, and especially directly from their electronic devices, you’ll get no argument from me. None of that takes away from my opening points: your book is the ultimate marketing tool. It opens doors. It establishes you as an expert, an author-ity. Even if the target CEO or client just reads the front cover and turns it over to read the back cover–with its (hopefully) explosive lift quote and positive blurbs–you will have made an impact. Whether they skim it or read your book word for word they will see you differently.

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