Just about twelve years ago I made a major transition, and closed the midtown Manhattan offices of my Public Relations firm. Through running a sizeable business and the day to day drama of dealing with my staff’s personal issues, I had essentially become everyone’s Jewish mother. As a result I could not do as much actual writing as I would have loved to do. When I took this leap of faith I made two critical decisions: First–by transitioning to ghostwriting I could do what I love: use my writing skills to help people become successful authors, then help them get published,then use my public relations skills to promote their book.
The second decision: I would not be bound by what others charged, but would instead charge what I thought I was worth. My fees were considerably higher than many other writers. But, given my many years of experience as an award-winning, in-demand writer (for magazine articles, speeches, blogs, brochures and other promotional material), I thought my asking price was justified.
At first this did seem like a foolish decision: many of the would-be authors I met were unable to pay my fees and instead wanted me to work solely for the back-end. In other words, they expected me to write their book or book proposal, reach out to get them a literary agent, who would negotiate a large advance for the book and ancillary rights, do promotion to make their book a New York Times bestseller (and perhaps a blockbuster motion picture) and then share a percentage of the profits. Well, we are all delusional to some extent, but these arrangements would have had me living in a refrigerator box on the cold hard streets of Manhattan. Read more